Bicycle industry is an industry involved both with sports techonology and fashion. Let’s take a look on top helmet brand RANKING to get what fashion message does helmet is telling us by displaying its OP ART helmets on Shanghai China International Bicycle Fair.

On RANKING booth , as you can see, the main color used this year is even more brave. Green helps RANKING stand out on the fair by match with Red carpet which atrracted lots of attention. “You can use OP ART to describe RANKING design concept this year,”said Mr. Lee.

Op art, also known as optical art,is a style of visual art that makes use of optical illusions.

"Optical art is a method of painting concerning the interaction between illusion and picture plane, between understanding and seeing." Op art works are abstract, with many of the better known pieces made in black and white. When the viewer looks at them, the impression is given of movement,hidden images, flashing and vibration, patterns, or alternatively, of swelling or warping.

OP ARTon RANKING acception desk, the helmet looks like 3D image which seems is coming out from the background.

On the General champion wall, Alizadeh and his famous victory gesture took on the Tour of Qinghai lake. As the round structure moving gradually on the background, Alizadeh and other 2 champions seem coming out of the image, which is a obvious example of OP ART. It accepted lots of appreciation also attracted many audience’s cameras

Head Coach of National Team ， Mr. Shen Jinkang and RANKING staff in front of the champion wall.

RANKING display stand in the booth, designated to display and to appreciate. The stand itself is made of recyclable paper with Geometric squares design like a fashinable dress, feeling like LV or YSL.

The display booth is located at the center of the booth, intergrate with the surroundings , makes it fashinable in the flection of red carpet.

On the image wall behind the acception desk is a H11 helmet made by KT material, the bright color gives audience an visual enjoyment.

Mr. Lee from Ranking said that colorful at look to make the helmet interesting and up to date is our goal this year. Helmet is not only for cycling use but also for art appreciation. To use a lot of bright color on R91, this champion helmet become the highlights of the Fair espcially for its bright-matt combination design.